About CoVa

Who We Are

explore-cova-map2The Coastal Virginia Tourism Alliance is a group of destination marketing professionals that represent one voice for tourism in the region. Our goal is to enhance the awareness of tourism’s impact to the economic health of the regional economy and to the quality of life for citizens of Coastal Virginia.


The Convention & Visitors Bureaus, Destination Marketing Organizations and transportation partners from throughout the region meet regularly to share ideas on research, communications, and cross-marketing opportunities and to engage in discussions on the collective competitive advantages of our region.

Our approach is apolitical and informal. We operate entirely on a voluntary sharing of information. We want to demonstrate the sustainable competitive advantage our region provides visitors and define and communicate how these visitors augment our gross regional product.



A Reminder to the Residents of COVA:
Be a tourist in your own region

Coastal Virginia is a popular vacation destination for millions of visitors annually. Each city has its own unique attractions, events and activities. If you’re looking for fun things to do with family and friends or have guests to impress, click on the links below for up-to-the-minute information. Getting here is easy and economical – whether driving, traveling by train or via any of the airlines serving Newport News/Williamsburg International Airport and Norfolk International Airport.